These days, the cost of holiday gift wrap and tags can add up easily. Save money and make something more personal by choosing unusual and green alternatives.One easy option is the plain brown paper that comes in packages you get in the mail. The crinkled effect is interesting, and your kids can embellish the paper with designs. Or, if you’re an expert crafter, it’s a blank canvas on which to work your magic.If you have access to an international newsstand, the images and symbols of foreign-language newspapers and magazines can be used for an artistic wrap. Chinese, Japanese, Arabic and Italian periodicals are good options for their eye-catching and colorful designs. A collage of crossword puzzles or lively comics also creates a fun look.Last, consider creating custom gift tags out of tickets. Train, plane or concert tickets, museum ticket stubs, as well as paint or fabric swatches—all make unique tags that are far more creative than anything store bought.